Introducing the Innovation Lab and Other New Programs 

Lori Syverson, Edina Chamber of Commerce President, will provide a brief background on the Chamber and Explore Edina then introduce their Innovation Lab and the new program to help individuals find purpose in life and feel more fulfilled.

Networking before and after the 8:30 am speaker.

About Lori

Lori Syverson serves as president of the Edina (MN) Chamber of Commerce, which is also home to Explore Edina, the city’s visitors bureau and The Edina Innovation Lab. She has been with the organization since 2012.

Previous to joining the Chamber, Syverson spent 11 years with U.S. Bank in client marketing and analysis. Through her volunteer work in hospice, she learned that in our last days of life our regrets center around two areas: relationships and not having followed our heart. As a result, Syverson is passionate about helping people find purpose in life and has worked with purpose guru, internationally known speaker, life coach and best-selling author Richard Leider. She also worked with AARP and other thought leaders around the country as a Barry Rand Fellow, tasked with developing purpose programming around the country.

Syverson received her undergraduate degree from Marquette University (Milwaukee, WI) in journalism and earned her Master’s in Business Administration from Alverno College in Milwaukee, WI. Her background includes print journalism, media relations, marketing and public relations.

No reservation needed!

Anne Tabat, Cookies and Conversation

"What Inspires You? Why do you do what you do?"
Anne will be speaking at a deeper level that invites individual introspection on how your profession lines up with your identity and aspirations.

Annual SWIM Membership:
$30.00/Membership January to December 2023. Reach out to Membership Chair, Rachel Rigo for an application, rrigo@norbellaseniorliving.com and to pay dues. 

Luke Jenson from LeadingAge Minnesota

Luke talks about Elevating your Business Relationships. 

• Making Yourself Smaller Presentation.pdf

Building Communication Skills to Evoke Change

Tips on how to engage with individuals struggling with changing lives.

Annual SWIM Membership:
$30.00/Membership January to December 2023. Reach out to Membership Chair, Rachel Rigo for an application, rrigo@norbellaseniorliving.com and to pay dues. 

Embracing Failure - A Path to High Performance

Annual SWIM Membership:
$30.00/Membership January to December 2023. Reach out to Membership Chair, Rachel Rigo for an application, rrigo@norbellaseniorliving.com and to pay dues. 

Join us for the SWIM Holiday Party

Our holiday party is a celebration for our members and anyone in the senior industry who wants to learn about SWIM and our upcoming year of meetings. There will be appetizers provided and a cash bar. Come and network, have some great food and meet others in your industry! 

Emotional Intelligence… What is it and How do I Get it?

Robb Breding has spent most of his life and career seeking to inspire people and organizations to be the very best they can be! He spent the first eleven years of his career receiving a world class education as an executive leader at a prominent fortune 500 retail company. Subsequently, he ventured to start his own retail company selling wireless phones and accessories. As president and CEO, he grew the business from a single store to over fifty locations, employing over 250 people across five states in just 10 years. Hit hard by the “Great Recession” of 2008, Breding fought back and successfully transitioned the business from direct distribution to a franchise-like model empowering entrepreneurs to own and operate their own wireless retail stores. After selling the wireless business in 2014, Robb’s wife, Pam was diagnosed with breast cancer. The cancer battle that ensued lasted over two years and together he and Pam fought not only the cancer, but also phenomena and heart failure caused by chemotherapy. This life altering experience was a wakeup call for Breding and helped to solidify what has become his “WHY” in life. That is “To empower people to understand and fulfill their God given purpose!” Since then, Breding has founded REV Advisory Group to carry out this mission.

Breding is also an active member of his community serving on the local advisory board for Hope International; he commits his time, treasure and talent to his local church and various non-profits; and is currently the chair of his Rotary Club’s Leadership Development program. Robb and Pam have been married for over 35 years and together they have two beautiful daughters and two grandsons. The couple currently resides in the Minneapolis, Minnesota metro area.

Online Marketing Tips & Strategies

Julie Hamilton is the owner of Avallo Web Development. She and her team have been creating websites for 26 years. They have won numerous awards for both design and programming projects including Senior Communities Guide. It was through this company that the team dug into online marketing strategies for older adults and families.

Julie will dispel some outdated generalizations about older adults and the internet. She will also give tips to elevate your website ranking in search engines. She will also talk about Google ad mistakes and why specific landing pages work so well and why content is king.

• swim-avallo-presentation.pdf

Marketing for the 21^st Century

John Rosso is recognized globally as a business-development expert, specializing in executive-sales consulting and sales-productivity training as well as the best-selling author of two prospecting books. John is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEO's, senior managers, and sales professionals.

By focusing on buyers’ and sellers’ attitudes and behaviors, not just techniques, you can achieve superior selling results.

The Basics of Successful Fundraising Events

Alicia Baraga helps organizations grow their fundraising events through increased sponsorship, attendance and an impactful program and giving moment. She says her “superpower” is helping streamline the event planning process.

Alicia says successful fundraising events don't just happen. Just like building a house, you need to start with a solid foundation. Her presentation, The Basics of Successful Fundraising Events, will cover all the things you need to build a strong foundation for your events. Alicia helps people make small changes to event structure that help people see results quickly and grow momentum. In short, small changes create a ripple effect!

Join us in person for our May meeting!

Breaking Barriers with Confidence

Melani Leroux will help you better understand what you need to succeed and reach your business goals through innovative marketing and business development concepts. She is a Certified Professional Coach, marketing/business development strategist and consultant. Melani’s specialty services include podcast development and implementation, social media marketing, and branding.

Come in person or register via Zoom here:

https://us02web.zoom.us/meeting/register/tZYlceqqrTooGN0n1PhWGiXffc4bjaJWlNwV

After registering, you will receive a confirmation email containing information to join the meeting.

Your Highjacked Mindset

Find out how to get past the roadblocks of 2021 and make a fresh start in 2022 with Brad’s assistance. Brad will teach you strategies for changing your mindset to change your outcomes and reach your goals.

Brad’s goal is to help people take the steps to a clearer mind, to optimize their knowledge, skills, abilities, and decision making, and to reduce negative thoughts, feelings and emotions that keep people stuck. Your mindset works as a foundation for your experiences in this world. It’s like a well-worn path through a field. When you understand your mindset and challenge your thoughts, you can liberate yourself from being controlled by what you have been taught, experienced, or believe. Brad teaches mental fitness to achieve greater focus, health, reduced stress, quality sleep, and greater performance.

Register for this event via this link:

https://us02web.zoom.us/meeting/register/tZ0kceGqqj8oGteFzcbLDKM-YyNo7f7vulps

After registering, you will receive a confirmation email containing information to join the meeting.

Soaring in 2022

Marketing Strategies to uncover opportunities and strengthen your position in the marketplace during these times

Additional comments and insights will be shared by:

• Julie Flaig Smith, Ebenezer Corporate Director of Sales
• Sue Ferguson, Ebenezer Corporate Director of Marketing

Register for this event via this link:

https://us02web.zoom.us/meeting/register/tZAtcO6vrj4uHtYEl46JNLXJ0qBhQccOqEJN

What if you could be injected with confidence serum so you could conquer all aspects of your work like a superhero? You would walk bravely into intimidating meetings, confidently speak with persuasive, calm authority and respond to questions with self-assurance.

For 20 years, Sara Krisher has helped people within medium size to Fortune 500 companies build confidence. She will show you what it takes to own the space at the front of the room and across the table.